Jude gets told!
Jim from www.anigami.com responded to my post about his artwork. Something I may have ommited about some of these ‘lemmings’ is that some of them are very insightful, intelligent, well spoken and educated….oops!
I don’t know your background Jim but judging from what I have seen on your website and your skill with the quill I would say that YOU made your life and career possible – not Apple. It’s not the tools it is the artist and Jim you are an artist.
Thanks for your response Jim!
Hi Jude,Good points you raise. It's a controversial and complex subject, to besure (as a thrash yesterday on the WELL about the Apple ad seriesilluminates). I knew that it would be, when I did my graphic.While I think as corporations go, Apple is not among the worst (and I'ma longtime Apple user - they've made my entire self-employed careersince 1984 possible), I think there are multiple ways that one canunpack all the symbolism in these things. For me, Apple'ssymbolic/graphical/advertising language itself has become a sort of"language" in which one can "speak." Reference all the iPod commercialparodies and takeoffs. It's a form of visual shorthand. Making astatement visually, in support of Rosa Parks' courageous act using it,is analogous, though obviously in a different perspective, totranslating something into Swedish, or Urdhu, etc.. Though I'm a fanof Apple, I'm also obviously co-opting their symbology to make astatement of my own. It's more complex than simply "being sweet onthem," though this is, to acknowledge your points, one valid way tolook at it. It is, however, just one way to look at it.I'm fascinated by the phenomenon of sampling, mash-ups, and post-moderncollaging and deconstruction, etc., and as an observer of the zeitgeistand aficionado of word/image play, I see it all as subject matter.There's also the issue of intent/impact. Does it acknowledge thesource(s)? Is it thought-provoking? I'm well aware of the whole setof issues surrounding brand worship/domination, the work and thoughtsof Abusters, etc.. But I don't think there's a single way to look atthese things.My piece has already (as you might imagine) drawn some criticism, and Iexpected it to. Some feel it supports Apple's commercial interests(and corporate co-option of historical figures), some feel it isdisrepectful to Rosa Parks (though I make it clear in my many links toher story, history, and the incredible impact she made with myaccompanying post). But to me, there's a number of ways in which onecan look at any piece of advertising such as Apples, let alone mythird-order post-modern art commentary:- The juxtaposition between then and now (what's better, what's stillthe same and needs to be changed)- The idea that in one way, as consumers, everybody is equalized(symbolized as dark figures, sharing a single activity category)- The co-option of a corporate ad-language to make a statement of adifferent kind- Music, music devices, sampling/mash-ups, and the same for visualimagery in modern culture - Cultural blendoUltimately, I would say that I'm on the same side of those that favorCivil Rights, honor those pioneers that took a stand to win them, andgenerally support liberal/progressive causes. So these are closepoints to argue, not far-apart points.Art is not about necessarily saying a single thing. My artisticstatement bears my intent of a number of issues and things that one canponder and think about. Sure, it can be collapsed into a singularjudgement, but that's the viewer's perogative. Not my intent, nor allit represents.All of this is interesting to me. I greatly appreciate your point ofview, and having taken the time to express it. I believe we wouldagree on more things, than not.Best regards,Jim
In hindsight, I should've certainly posted a bit more of my thoughts onthe subject along with the piece. The other thing that's interestingis that I did that whole piece as a sort of "napkin art" kind of thing. Not so much a formal project, but just more of, "hmmmmm, I wonder whathappens when you combine this with that?" sort of thing. I'm alwaysplaying around with this kind of thing.A piece I did fifteen years ago, when I was working with PeterSugarman, Gareth Branwyn of StreetTech, and Mark Frauenfelder of BoingBoing to create Beyond Cyberpunk!:http://www.well.com/www/jleft/modernmonkey/2Fresh.htmlI was just goofing around with the use of corporate character symbols(the 2Fresh character combined Poppin' Fresh, VR, and the blurb fromthe back of a paperback edition of Gibson's "Neuromancer").The iPod/Rosa Parks piece struck me afterward as being both a statementof positive power, but also contained that uneasy sense of thecorporate profane (particularly because of the stature of the subject). It was only after I started looking at it, that I realized that itcontained a lot of different ideas and ways to interpret it.In the end though, I think it was definitely an oversight on my part tonot include more of my thinking behind the piece. While it'sinteresting to see internet memes and chain-reactions, one probablyought to be aware that volatile memetic concotions can alsoinadvertantly blow up in one's face. (cue "wah wah wah wahhhhhh" soundand image of explosion-smudged face)I think it's really important to scrutinize and criticize the imageryaround us. We live in world where most imagery is not there to make usthink and develop our own interpretations, but rather to manipulate andcorral our thinking to serve the interests of others. I've learned agreat deal from having done this piece, through the comments anddiscussions its provoked.Best regards,(image placeholder)Jim



